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TG Diversion Link Bing SEO Optimization Guide: How to Use TG-Staff to Boost Chinese Long-Tail Search Visibility

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TG Diversion Link Bing SEO Optimization Guide: How to Use TG-Staff to Boost Chinese Long-Tail Search Visibility

If you’re running a Telegram Bot customer service or community, you’ve likely heard of the concept of tg diversion links. Simply put, it’s a special short link that first captures visitor information upon clicking, then automatically redirects to your Telegram Bot. But many don’t know that this link itself can be combined with Bing SEO to help you gain free traffic from Chinese long-tail searches.

This article will guide you step by step using the TG-Staff platform to create and optimize diversion links, focusing on ranking for Chinese long-tail questions preferred by Bing search (e.g., “How to set up tg diversion links”, “How to use TG-Staff diversion links”). By the end, you’ll have a set of actionable steps, 5 optimization tips, and a self-check checklist.


A diversion link is an official short link provided by TG-Staff (format like https://app.tg-staff.com/{code}). Unlike traditional short links that only redirect, diversion links do two things before redirecting:

  1. Capture the visitor’s IP, browser information, and URL parameters (e.g., UTM).
  2. Pass this data to the subsequent Telegram Bot conversation for attribution and user profiling.

Why is it important for Bing SEO?

  • Bing prefers natural language and complete sentences: Bing’s ranking algorithm responds well to Chinese long-tail questions (e.g., “how to”, “what is”). You can embed the diversion link into an optimized article or landing page, and these pages themselves gain Bing exposure through long-tail keywords.
  • Diversion links don’t appear directly in search results, but they serve as a conversion bridge: User clicks your article from Bing → article embeds diversion link → redirects to Bot. The key to this chain is the SEO quality of the article content itself, while the diversion link is responsible for tracking the source and guiding subsequent customer service handoff.

Compared to traditional short links, diversion links can also record user source and attributes, letting you know exactly “which Bing article this user came from,” facilitating future optimization of your promotion strategy.


The following steps are completed in the TG-Staff console (https://app.tg-staff.com/). Ensure you are logged in and have at least one connected Bot project.

Find the “Diversion Link” module in the left menu and click to enter the management page. You will see a list of existing links (if any) and a “Create Link” button.

Click “Create Link” and fill in the following information:

  • Link Name: For internal management, use a meaningful name like “Bing-CustomerGuide-2025”.
  • Target URL: Enter your Telegram Bot link (usually https://t.me/YourBot).
  • URL Parameters: Add UTM parameters, for example:
    • utm_source=bing
    • utm_medium=organic
    • utm_campaign=seo-guide

UTM Parameter Specifications and Compatibility Recommendations for Bing Search

Avoid using Chinese characters or special symbols (spaces, &, etc.) in parameters. Use only letters, numbers, underscores, and hyphens. Bing is stricter in parsing special characters in URLs, so it is recommended to use lowercase letters. For example, use utm_source=bing instead of utm_source=Bing.

In the “Link Project” dropdown, select the Bot project you want to bind. Each distribution link can only be associated with one project, ensuring users are directed to the correct conversation flow after redirection.

Package Restriction Reminder

The split-link feature is only available in Standard and higher plans. You can try creating and configuring it during the free trial period (3 days), but after the trial ends, you need to subscribe to the Standard or Professional plan to continue using it. For specific plan pricing, please refer to the official plan page.

After saving, the system generates a short link (e.g., https://app.tg-staff.com/abc123). Copy this link to embed it into your articles, landing pages, or ad creatives.


Split links themselves don’t appear in search results, but the pages that host them do. The following 5 tips focus on helping these pages rank better on Bing.

  1. Keyword Research: Focus on Chinese Long-Tail Questions

    • Use Bing search suggestions or tools to find common user queries, such as:
      • “tg分流链接怎么设置”
      • “TG-Staff 分流链接有什么用”
      • “Bing 搜索怎么引流到 Telegram”
    • Naturally incorporate these questions into article titles, H2s, and paragraphs.
  2. Complete Descriptive Text Around the Link

    • Avoid writing just “click here” or “split link.” Instead, write full sentences, e.g., “If you want to learn how to set up a tg split link, click this link to view the official TG-Staff guide.”
    • Bing analyzes the context around links; complete descriptions help understand the page topic.
  3. Keep URL Structure Simple, Avoid Excessive Parameters

    • The split link itself is short, but the embedding page’s URL should be clean. If using UTM parameters, keep only essentials (utm_source, utm_medium, utm_campaign) and remove irrelevant dynamic parameters.
    • Too many parameters may be seen as duplicate content, affecting indexing.
  4. Landing Page Content Matches User Intent

    • After clicking the split link, users land on a Telegram Bot. But the pre-redirect page (your article or landing page) should directly answer users’ questions. For example, if the title is “tg分流链接怎么设置,” the body should include step-by-step instructions, leaving users feeling “my problem is solved.”
    • Avoid clickbait where content doesn’t match the title, as high bounce rates hurt rankings.
  5. Use UTM Parameters for Bing Channel Attribution

    • Set utm_source=bing in the split link. Later, in the TG-Staff dashboard, you can see which conversations came from Bing searches. This helps evaluate content traffic and optimize keyword strategy.

Split links are just the starting point. The key to improving conversion rates is enabling users to seamlessly enter a human agent conversation after clicking. TG-Staff’s session routing feature solves this exactly.

Assume you write an article about “Telegram customer service system recommendations” with an embedded TG-Staff split link. User flow:

  1. User searches “Telegram 客服 SaaS 推荐” on Bing → clicks your article.
  2. Split link in article → user clicks → redirected to your Telegram Bot.
  3. Bot auto-replies with a welcome message (configured via TG-Staff’s visual flow editor).
  4. User types a question → system routes the session based on rules → assigns to an online agent.
  5. Agent responds in real-time via the web console, completing the inquiry or conversion.

How to Configure Session Routing Rules for Peak Traffic

In the TG-Staff dashboard under “Session Routing,” you can set two distribution modes:

  • Round Robin: Distributes new sessions sequentially to authorized agents. Suitable for stable agent numbers and balanced workload.
  • Online First: Prioritizes online agents; if all offline, falls back to round robin. Suitable for fluctuating traffic that requires quick response.

Recommendation: If an article is expected to drive traffic spikes (e.g., during promotions), set routing to “Online First” and ensure enough agents are logged in. Also, set queue notifications in the Bot auto-reply to prevent long waits.


  1. Ignoring Link Description Text

    • Wrong: Writing “click https://app.tg-staff.com/abc123 to view” in an article.
    • Correct: Use anchor text like “view tg split link setup tutorial.”
    • Bing relies heavily on anchor text; bare links may not gain indexing.
  2. Too Many URL Parameters Causing Indexing Issues

    • Wrong: Adding numerous parameters like ?source=bing&campaign=2025&type=article&id=123456 to the split link.
    • Correct: Keep only utm_source=bing&utm_medium=organic&utm_campaign=seo-guide, avoiding dynamic IDs or random codes.
  3. Not Optimizing for Mobile

    • Wrong: Article page layout breaks on mobile, or link buttons are too small to tap.
    • Correct: Ensure responsive design; link buttons should be at least 44×44 pixels. Bing mobile search share is growing; poor mobile experience directly hurts rankings.

Before publishing an article or landing page, confirm each item:

  • Split link created in TG-Staff dashboard and linked to the correct Bot project
  • UTM parameters only include utm_source, utm_medium, utm_campaign; no extra dynamic parameters
  • Link anchor text uses full Chinese long-tail question (e.g., “tg分流链接怎么设置”)
  • Article title and H2 contain 1–2 target long-tail keywords
  • Article body answers the user’s core question (steps, scenarios, notes)
  • Page displays correctly on mobile and desktop; links are clickable
  • Session routing rule set to “Online First” (if expecting traffic spikes)
  • Article URL submitted to Bing Webmaster Tools and requested for indexing
  • Check TG-Staff dashboard for sessions originating from utm_source=bing

Frequently Asked Questions

Q: How do I use tg split links in Bing search?

A: Split links themselves are short links and don’t appear directly in search results. You can embed split links into Bing-indexable content (e.g., blog posts, landing pages) and use UTM parameters to track click sources, thereby indirectly gaining search exposure.

Q: Does TG-Staff’s split link feature require extra payment?

A: The split link feature is included in the Standard plan and above, and is also available during the free trial. See the official pricing page for details.

Q: What user information can split links track?

A: Before redirecting, split links capture the visitor’s IP, browser info, and URL parameters (e.g., UTM). This data is used for ad attribution and multi-channel tracking but does not store personally identifiable information.

Q: Are Bing and Google SEO requirements for split links the same?

A: Largely similar, but Bing prefers natural language titles and complete sentence descriptions. It’s recommended to use Chinese long-tail questions in page titles (e.g., “tg分流链接怎么设置”) and include complete answer snippets in descriptions.

Q: Do split link URL parameters affect SEO rankings?

A: Too many parameters can be seen as duplicate content. Use only essential UTM parameters (e.g., utm_source, utm_medium, utm_campaign) and avoid irrelevant dynamic parameters.


Next Steps

  1. Sign up for TG-Staff Free Trial: Experience split link creation and session routing now → https://app.tg-staff.com/
  2. Read Official Docs: Learn detailed configuration and parameter descriptions → https://docs.tg-staff.com/
  3. Contact the Bot: For specific questions, chat with @tgstaff_robot for real-time help

Starting today, combine tg split links with Bing SEO to turn Chinese long-tail searches into your free traffic source.