How to Use TG Diversion Links in TikTok Ads to Boost Conversion Rates: A Complete Tutorial

If you’re using TikTok ads to drive traffic to your Telegram community or customer service bot, you’ve likely encountered these pain points: high ad click-through rates but significant user loss when redirecting to Telegram; inability to track which ad creatives generated effective inquiries; and chaotic multi-agent responses when multiple users jump to the same bot simultaneously. Behind these issues, a key intermediate link is often missing—the TG diversion link.

TG-Staff’s Diversion Link is a short URL. When users click it, they first land on a webpage that captures visitor IP, browser info, and URL parameters before automatically redirecting to your Telegram bot. Combined with session routing rules, it creates a complete funnel: TikTok ad → diversion link → bot auto-reply → human agent handoff. This article will walk you through the setup step by step and explain how to use attribution fields.

Why Do TikTok Ads Need TG Diversion Links?

Direct jumps from TikTok ads to Telegram have several inherent drawbacks:

• No intermediate attribution layer: You can only see ad click data, but can’t determine which clicks turned into inquiries or where users dropped off in the bot.
• High user bounce rate: When switching from the TikTok app to Telegram, users need to manually tap “Open Telegram,” and they may be distracted by other content midway.
• Chaotic inquiry distribution: If multiple users jump to the same bot simultaneously without a routing mechanism, agents may handle multiple chats at once or some users may be missed.

The TG diversion link solves these three problems as an intermediate page. It captures attribution data before the redirect, ensuring each user enters the bot with a source label. At the same time, the diversion link works with TG-Staff’s session routing rules to automatically assign users to online agents upon entry, rather than random responses.

Pre-Setup Preparation: What Do You Need?

Before configuring, ensure the following elements are ready:

1. A TG-Staff account (register for a 3-day free trial)
2. A connected Telegram Bot project (requires Bot Token)
3. A TikTok Ads account (personal or business account accepted)
4. Ad creatives and target audience definition (at least determine the region and audience)

Register TG-Staff and Connect Your Bot

Visit app.tg-staff.com to register. After registration, enter the console, click “Add Project” → enter your Bot Token (obtained from @BotFather) → configure the bot’s avatar, name, and description (editable directly in the console, no need to switch to BotFather). The entire connection process takes about 2 minutes.

Confirm Your Plan Includes Diversion Links

Diversion links are a feature of the Standard plan and above. Upon registration, you get a 3-day free trial, during which you can experience all Standard features. After the trial expires, you need to subscribe to the Standard plan (approx. 8.99/month) or Pro plan (approx.16.99/month) to continue using it. Payments are accepted via Stripe credit card or USDT (TRC20) on-chain payment. For specific prices and periodic discounts, see the official plan page.

Create Your First Diversion Link

Enter the TG-Staff console, find the “Diversion Links” page in the left menu. Click “Create Diversion Link” and fill in the following information:

Configuration Item	Description
Link Name	It’s recommended to name it after the campaign (e.g., tiktok-summer2024) for easier management later
Associated Project	Select the bot project you connected. Note: The associated project cannot be modified after creation
Custom Parameters	Optional. You can append parameters like ?utm_source=tiktok&campaign=sale for attribution

Click generate, and the system will output a short link similar to https://app.tg-staff.com/abc123. It’s recommended to create a separate diversion link for each ad campaign, so in TG-Staff’s user profiles, you can distinguish different ad sources by the link.

Configuring Chat Routing Rules: From Link to Agent

The routing link is only responsible for “jumping”; it’s the Chat Routing Rules that actually direct users to the right agent. In the TG-Staff console, go to “Project Settings” → “Chat Routing” to configure two modes:

Routing Mode	How It Works	Use Case
Round Robin	Polls authorized agents in order, each agent receives new chats sequentially	Customer service team load balancing, even workload per agent
Online First	Prioritizes online agents; falls back to round robin when all are offline	High demand for instant response in ad traffic, reduces user wait time

Round Robin vs Online First: Which to Choose for Ad Scenarios?

For TikTok ad traffic, Online First is recommended. The reason is simple: ad traffic is often concentrated during specific time slots (e.g., campaign periods), and users expect immediate replies after clicking an ad. With Round Robin, if an agent is offline, their turn is skipped, increasing wait times. Online First prioritizes currently online agents, ensuring faster response.

If your team has 24/7 shifts (e.g., three shifts covering the whole day), Round Robin can also work, but manual adjustments based on agent status are recommended.

Setting Agent Scope and Permissions

In “Project Settings” → “Agent Scope”, you can choose “All Agents” or “Specific Agents”. For ad inquiries, Specific Agents is recommended—only let professional agents handle ad traffic to avoid inexperienced agents dealing with complex queries.

Each agent account can have permissions configured in “Agent Management”, such as “View certain chats only” or “Cannot send files”. Enable the “Chat Transfer” permission for agents handling ad scenarios, so they can transfer issues to senior colleagues when needed.

Embedding the Routing Link in TikTok Ads

Back in TikTok Ads Manager, when creating an ad, paste the generated routing link into the “Target URL” or “Landing Page” field.

Recommended Objective Types:

• Website: Most common, used to direct users to a website or third-party platform. The routing link is a web redirect, suitable for this objective.
• Lead Generation: If you want users to fill out a form before redirecting, use this type, but ensure smooth integration between the form and the routing link.

Attribution Field Breakdown: How to Use IP, Browser & URL Parameters

When a user clicks a diversion link, TG-Staff automatically captures three attribution fields and stores them in the user’s profile:

1. Visitor IP: Roughly determines the user’s region, allowing comparison with TikTok ad targeting regions to verify traffic quality.
2. Browser User-Agent: Identifies the user’s device type (iOS/Android/PC), helping optimize ad creative formats.
3. URL Parameters: Custom parameters you append to the diversion link (e.g., ?utm_source=tiktok&utm_campaign=summer2024) are fully recorded.

Best Practice: Append UTM Parameters to Diversion Links

For example, when creating a diversion link for a TikTok ad, add the following at the end of the generated link:

https://app.tg-staff.com/abc123?utm_medium=social&utm_campaign=tiktok_summer2024

When a user clicks, TG-Staff automatically parses these parameters and writes them into the user’s profile. When an agent engages with the user, they can see the user’s source channel, campaign name, and other information in the right panel, eliminating the need for the user to repeat themselves.

Funnel Optimization Tips: 3 Key Points from Click to Conversion

After setting up the basic funnel, you can significantly improve conversion rates through the following three optimization points:

1. Set up a quick menu in bot auto-replies: When a user jumps to the bot, the auto-reply should include a “Contact Support” button or menu. With TG-Staff’s visual command flow (drag-and-drop editor), you can create welcome messages, menus, and multi-step interactions with zero code. For example, after a user clicks, the bot first sends “Welcome to XX official customer service, how can I help you?” and then displays buttons like “Inquire about products”, “View orders”, and “Transfer to human agent”. This reduces user churn and helps users quickly enter a live conversation.

2. Use conversation tags and user profiles: Before a conversation, agents can check the user profile for source information (e.g., utm_source=tiktok). If the user comes from a TikTok ad, the agent can proactively greet them with “Hello, I see you came via a TikTok ad. Are you interested in XX products?” to enhance the personalized experience.

3. Enable automatic translation (Pro version): If TikTok ads target multiple countries/regions, audiences may speak different languages. Pro users can enable automatic translation, so when an agent sends a message in Chinese, the system automatically translates it into the user’s language (supporting Google Translate, DeepL Translate, and vice versa). This greatly reduces multilingual communication barriers.

FAQ

Q: Does the split link support tracking multiple ad platforms?

A: Yes. The split link can carry any URL parameters (e.g., utm_source, utm_campaign), and TG-Staff will automatically capture and store them in the user profile. You can use different parameter values for split links on different platforms (TikTok, Google, Facebook) to achieve cross-channel attribution. For example, use ?utm_source=tiktok for TikTok ads and ?utm_source=google for Google ads, and agents can distinguish the source in the user profile.

Q: Will TikTok ads redirecting to Telegram be blocked?

A: The split link is a short link under the TG-Staff official domain (app.tg-staff.com subdomain), not a direct Telegram link, so it is usually not blocked by TikTok’s system. However, we recommend testing the link availability before creating ads and ensuring ad creatives comply with policies. If you encounter review issues, try using the “App Install” campaign objective or contact TikTok ad support to clarify that the landing page is a legitimate domain.

Q: Can I use split links during the free trial?

A: Yes. During the 3-day free trial, you can experience all features of the Standard plan, including split links. After the trial ends, you need to subscribe to the Standard or Pro plan to continue using them. We recommend testing the complete funnel during the trial to confirm conversion performance before deciding on a subscription.

Q: Does the split link support A/B testing of different ad creatives?

A: Yes. Create a unique split link for each ad creative and tag the creative ID in the URL parameters (e.g., ?creative=videoA). Later, you can filter by parameters in the TG-Staff user profile to compare the traffic-driving performance of different creatives. For example, if creative A’s split link generates 100 inquiries and creative B generates 50, creative A has a higher conversion rate.

Q: If all agents are offline, what happens when a user clicks the split link?

A: The user will still be redirected to the Bot and trigger the Bot’s auto-reply (e.g., welcome message, menu). However, the conversation will not be assigned to an agent until an agent comes online. We recommend using the bulk message feature to guide users to leave contact information (e.g., email or phone number) via the Bot’s auto-reply when agents are offline, and then proactively reach out when agents are online. Alternatively, set up schedules to ensure agents are online during ad delivery hours.

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Next Steps:

• Sign up for a free trial of TG-Staff: https://app.tg-staff.com/
• Read the full split link documentation: https://docs.tg-staff.com/
• Contact the customer service Bot for one-on-one help: @tgstaff_robot