Bing Ads TG Diversion Link Full Guide: Use tg Diversion Links for Ad Attribution and Customer Service

If you are using Microsoft Ads (Bing Ads) to promote a Telegram Bot or cryptocurrency/overseas business, you may have already discovered: Ordinary t.me links cannot track user behavior after ad clicks. Clicks, conversions, user sources—these key data are completely lost in traditional Telegram links.

This is where tg diversion links come into play. The diversion links provided by TG-Staff not only allow users to jump directly from ads to your Bot but also automatically capture IP, browser information, and URL parameters (including UTM). Combined with session diversion, each wave of traffic from ads can be seamlessly transferred to human agents.

This article will take Bing Ads as an example, guiding you step by step on configuring tg diversion links, setting up UTM attribution, and optimizing landing pages to improve ad quality scores.

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What is a tg diversion link? Why is it suitable for Bing Ads?

A tg diversion link is a short link generated by the TG-Staff platform (e.g., https://app.tg-staff.com/{code}). When a user clicks the link, the system will:

• Capture the visitor’s IP address, browser User-Agent, and custom parameters in the URL (such as UTM tags)
• Automatically redirect to your Telegram Bot (must be bound in advance)
• Display the captured data in the user profile on the TG-Staff backend

For Bing Ads advertisers, this means you can accurately know: which keyword, ad group, or bidding strategy brought Bot conversations. Ordinary t.me links cannot achieve this.

tg diversion link vs ordinary t.me link: Attribution capability comparison

Comparison Dimension	tg diversion link (TG-Staff)	Ordinary t.me link
Capture UTM parameters	✅ Automatically captured and displayed in user profile	❌ Completely lost
Capture IP/browser info	✅ Supported	❌ Not supported
Ad attribution	✅ Can distinguish different ad sources	❌ Cannot attribute
Redirect speed	Instant redirect	Instant redirect
Link management	Click data viewable in console	No management backend

Why do Bing Ads advertisers need diversion links?

Advertisers on Bing Ads (especially in the Chinese market) often face several pain points:

1. Conversion tracking is difficult: Pixels or SDK cannot be installed inside Telegram, making it impossible to directly report conversion events.
2. Traffic quality cannot be distinguished: The same Bot link is used by multiple channels, making it impossible to determine which clicks came from Bing.
3. Customer service response is not timely: Ads bring in a large number of users, but human agents cannot automatically divert them, causing user wait times.

tg diversion links solve these three problems precisely. They act as an “attribution bridge” between ads and the Bot, tagging each click with a source label.

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Complete steps to create a tg diversion link ad in Bing Ads

The following steps assume you have registered for TG-Staff and bound a Telegram Bot (in Bot Token form).

Step 1: Generate a diversion link in the TG-Staff console

1. Log in to the TG-Staff console.
2. Find “Diversion Links” or a similar entry in the left menu (the exact name may vary based on the actual interface).
3. Click “Create Diversion Link,” and the system will generate a short link, e.g., https://app.tg-staff.com/abc123.
4. Copy this link—it will be the landing page URL you use in Bing Ads.

Step 2: Add UTM Parameters to Your Split Link (Manually or Automatically)

TG-Staff split links do not automatically append UTM parameters; you need to add them manually to the URL. We recommend using the following UTM structure:

https://app.tg-staff.com/abc123?utm_source=bing&utm_medium=cpc&utm_campaign=your_campaign_name&utm_term=your_keyword&utm_content=your_ad_content

• utm_source: Fixed as bing
• utm_medium: cpc (pay-per-click)
• utm_campaign: Corresponding to the campaign name in Bing Ads
• utm_term: Corresponding to the keyword (recommend using the {keyword} dynamic parameter)
• utm_content: Corresponding to the ad copy variant (recommend using {adcontent})

In Bing Ads, you can use dynamic parameters to auto-fill these values. For example, in the final URL field of your ad, enter:

https://app.tg-staff.com/abc123?utm_source=bing&utm_medium=cpc&utm_campaign={campaign}&utm_term={keyword}&utm_content={adcontent}

This way, each time your ad is clicked, Bing will automatically replace {campaign}, {keyword}, and {adcontent} with the actual values.

Step 3: Create Ads in Bing Ads and Bind the Split Link

1. Log in to Microsoft Advertising.
2. Create a new campaign or edit an existing one.
3. In the ad group, create an “Expanded Text Ad” or “Responsive Search Ad.”
4. In the Final URL field, paste the split link with UTM parameters from the previous step.
5. Fill in the ad headline and description, ensuring the link is relevant to the Bot’s functionality (e.g., “24/7 customer support,” “One-click order inquiry”).
6. Save and launch the ad.

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How to Use UTM Parameters for Bing Ads Attribution?

UTM parameters are the core of split link attribution. When a user clicks your Bing Ads ad and lands on the split link, TG-Staff captures all UTM parameters from the URL and stores them in the user’s profile.

View attribution data in TG-Staff:

• Go to the “User Profile” or “Session Details” page.
• Find users who entered via a split link; their user card will display utm_source, utm_medium, utm_campaign, and other information.
• You can filter users based on this data, e.g., only view users from Bing Ads matching a specific keyword.

Recommended UTM Parameter Values Table:

Parameter	Recommended Value	Description
utm_source	bing	Fixed as the search platform name
utm_medium	cpc	Paid click
utm_campaign	Campaign name (e.g., summer_sale)	Differentiate marketing activities
utm_term	Keyword (e.g., telegram bot 客服)	Differentiate search terms
utm_content	Ad variant (e.g., ad_v1)	Test different ad copy effectiveness

Notes:

• UTM parameters are case-sensitive; it is recommended to use lowercase (e.g., utm_source=bing instead of utm_source=Bing).
• Avoid using spaces or Chinese characters in parameters (use _ or - instead).
• TG-Staff does not modify or lose any URL parameters, but it is recommended to avoid the # symbol in links (may be truncated by browsers).

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Split Links + Session Routing: Best Practices for Handling Ad Traffic Peaks

Once your Bing Ads go live, they may bring a large number of user clicks in a short period. If only one agent is online, users may queue up and drop off.

TG-Staff’s Session Routing feature can automatically assign new sessions to idle agents. You can configure routing rules in the project settings:

• Round Robin (default): Distributes sessions sequentially among authorized agents, suitable for stable agent numbers and balanced workloads.
• Online First: Prioritizes agents who are currently online and idle, suitable for teams with irregular agent availability.

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Landing Page Optimization Tips: Improve Bing Ads Quality Score

Microsoft Ads’ Quality Score is influenced by landing page experience. Using tg redirect links as your landing page requires meeting the following standards:

Mobile Experience: Key Factor for Bing Chinese Users

The share of mobile users among Bing Chinese users is steadily increasing. tg redirect links are lightweight short links with fast loading speeds. However, after redirecting to the Telegram Bot, the Bot’s response speed and interface adaptation also affect user retention.

Optimization Suggestions:

• Keep the Bot’s welcome message concise, avoiding lengthy text.
• If the Bot sends images or buttons, ensure file sizes are optimized (images ≤ 200KB).
• Avoid embedding too many external links in Bot replies (which may increase loading delays).

Link Redirect Path: Check the Smoothness from Click to Bot Conversation

The ideal path from user click to Bot conversation is:

广告点击 → 分流链接（少于 1秒） → Telegram Bot 打开 → 自动回复 → 人工坐席接入

Common Redirect Issues:

• App Not Installed: If the user hasn’t installed Telegram, clicking the link prompts app download. It’s recommended to clearly state “Telegram required” in the ad description.
• Bot Not Bound: Ensure the Bot Token bound in TG-Staff is valid and the Bot has enabled “Allow groups/channels to add”.
• Parameter Loss: Check if UTM parameters are truncated by Telegram (generally not, but testing is recommended).

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Common Error Troubleshooting: What to Do When Redirect Links Fail in Bing Ads?

Even with correct configuration, you may encounter the following issues:

Issue	Possible Cause	Solution
Link does not redirect	Redirect link not bound to a valid Bot	Rebind Bot Token in TG-Staff console
Attribution data blank	UTM parameters not correctly appended	Check if the final URL includes ?utm_source=... (note the ? position)
User sees 404 after clicking	Link expired or deleted	Regenerate redirect link in console and update ad
Agent does not receive conversation	Session routing rule not enabled	Confirm routing is enabled in project settings and agent has permissions

If the issue persists, please refer to the TG-Staff documentation or contact support Bot @tgstaff_robot.

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FAQ

Q: Does the tg redirect link support Bing Ads UTM auto-tagging?

A: Currently, TG-Staff redirect links do not directly support Bing Ads UTM auto-tagging. It is recommended to manually append UTM parameters to the URL (e.g., ?utm_source=bing&utm_medium=cpc). TG-Staff will fully capture these and display them in the user profile. See TG-Staff documentation.

Q: When a redirect link is used in Bing Ads, does clicking it take users directly to the Telegram Bot?

A: Yes. After clicking the redirect link, users are redirected to your Telegram Bot (must be bound). The Bot can automatically send a welcome message or menu, and then transfer to a human agent. The process is transparent to users with no extra steps.

Q: Can one redirect link be used for multiple Bing Ads ad groups?

A: Yes, but it is recommended to create separate redirect links for each ad group or keyword with different UTM parameters. This allows TG-Staff to accurately distinguish traffic sources in the backend and optimize subsequent ad strategies.

Q: Does the TG-Staff Standard plan include the redirect link feature?

A: Yes. Redirect links are supported in the Standard plan (see pricing page) and above. The 3-day free trial also allows full access to this feature, making it suitable for testing Bing Ads performance.

Q: Will Bing flag the redirect link domain as unsafe?

A: TG-Staff uses the official domain app.tg-staff.com to generate short links, which poses no security risk. However, ensure your Bot landing page content complies with Bing’s policies to avoid triggering security reviews. If issues arise, contact @tgstaff_robot for support.

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Get Started

tg redirect links serve as the “attribution bridge” connecting Bing Ads and Telegram Bot customer service. They make ad clicks trackable and optimizable, while ensuring users are promptly handled through session routing.

Sign up for a free TG-Staff trial now: https://app.tg-staff.com/
View the full redirect link documentation: https://docs.tg-staff.com/
For advertising inquiries, contact support Bot: @tgstaff_robot